Hoffman, K.Douglas
Essentials of services marketing / K.Douglas Hoffman and John E.G. Bateson - Fort Worth The Dryden Press, 1997. - xxi,505p.; 24 cm.
0030152178
Services industries--Marketing
Essentials of services marketing / K.Douglas Hoffman and John E.G. Bateson - Fort Worth The Dryden Press, 1997. - xxi,505p.; 24 cm.
0030152178
Services industries--Marketing
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