Batra, Rajeev
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker - 5th. ed. - Upper Sadle River, New Jersey : Prentice Hall, 1996. - xii, 754p.: ill., photo; 25 cm.
Includes index
0133057151
Advertising--Management
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker - 5th. ed. - Upper Sadle River, New Jersey : Prentice Hall, 1996. - xii, 754p.: ill., photo; 25 cm.
Includes index
0133057151
Advertising--Management
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