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Advertising management / (Record no. 68)

000 -LEADER
fixed length control field 01852nam a2200349 4500
001 - CONTROL NUMBER
control field 0000000074
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1996####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133057151
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5823
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) A13 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
245 10 - TITLE STATEMENT
Title Advertising management /
Statement of responsibility, etc Rajeev Batra, John G. Myers, David A. Aaker
250 ## - EDITION STATEMENT
Edition statement 5th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Sadle River, New Jersey :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 754p.:
Other physical details ill., photo;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Collection code Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current Location Full call number
2010-06-15Perpustakaan Politeknik Seberang Perai2022-02-03 2010-06-15  Book0000002249  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15  Book0000010047  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15  Book0000010048  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15  Book0000010049  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15  Book0000010050  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15  Book0000026419  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15  Book0000026420  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
2010-06-15Perpustakaan Politeknik Seberang Perai2022-02-04 2010-06-15  Book0000010051  Reference Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
2010-06-15Perpustakaan Politeknik Seberang Perai2022-02-04 2010-06-15  Book0000026418  Reference Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
2011-06-07Perpustakaan Politeknik Seberang Perai2022-02-04Not For Loan2011-06-07 ReferenceBook0000002252  Reference Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
2015-01-29Perpustakaan Politeknik Seberang Perai2022-02-03 2015-01-29  Book0000002248  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
2015-01-29Perpustakaan Politeknik Seberang Perai2022-02-03 2015-01-29  Book0000002250  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
2015-01-29Perpustakaan Politeknik Seberang Perai2022-02-03 2015-01-29  Book0000002251  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5823.A13 1996
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