Blattberg, Robert C.
Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin - New York : Springer, 2008 - xxiv;800p. : ill.; 24cm.
Includes bibliographical references and index
9780387725796
Database management
Marketing--Database
Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin - New York : Springer, 2008 - xxiv;800p. : ill.; 24cm.
Includes bibliographical references and index
9780387725796
Database management
Marketing--Database
Powered by Koha.
Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023