Clow, Kenneth E.
Integrated advertising promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 2nd ed. - New Delhi : Prentice Hall, 2006 - xxvii;538p. : ill.; 28cm.
8120324501
Advertising
Communication in marketing
Integrated advertising promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 2nd ed. - New Delhi : Prentice Hall, 2006 - xxvii;538p. : ill.; 28cm.
8120324501
Advertising
Communication in marketing
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