Marconi, Joe
Crisis marketing : when bad things happen to good companies / Joe Marconi - Kuala Lumpur : Golden Book Centre, 1992 - ix,216p.; 24 cm
Includes index
9837200766
Crisis management
Marketing
Marketing--Case studies
HF5415.122 / M367 1992
Crisis marketing : when bad things happen to good companies / Joe Marconi - Kuala Lumpur : Golden Book Centre, 1992 - ix,216p.; 24 cm
Includes index
9837200766
Crisis management
Marketing
Marketing--Case studies
HF5415.122 / M367 1992
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