Crisis marketing : (Record no. 7679)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00769nam a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000004957 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PSP |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100521s1992####nyu###########001#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9837200766 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Transcribing agency | PSP |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.122 |
| Item number | M367 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marconi, Joe |
| 9 (RLIN) | 11144 |
| 245 10 - TITLE STATEMENT | |
| Title | Crisis marketing : |
| Remainder of title | when bad things happen to good companies / |
| Statement of responsibility, etc | Joe Marconi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kuala Lumpur : |
| Name of publisher, distributor, etc | Golden Book Centre, |
| Date of publication, distribution, etc | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,216p.; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Crisis management |
| 9 (RLIN) | 11145 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 10319 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Case studies |
| 9 (RLIN) | 11146 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Barcode | Damaged status | Lost status | Shelving location | Withdrawn status | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2010-07-11 | Perpustakaan Politeknik Seberang Perai | 0000-00-00 | 2010-07-11 | Book | 0000030720 | Open Shelf | Perpustakaan Politeknik Seberang Perai | HF5415.122.M367 1992 |
Powered by Koha.
Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023