Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra - 3rd. ed. - Upper Saddle River, New Jersey : Prentice Hall International, c1999 - xxxv, 763 p. : ill., photo; 26 cm.
Includes index
0130131628
Marketing research
Marketing research--Methodology
Marketing research : an applied orientation / Naresh K. Malhotra - 3rd. ed. - Upper Saddle River, New Jersey : Prentice Hall International, c1999 - xxxv, 763 p. : ill., photo; 26 cm.
Includes index
0130131628
Marketing research
Marketing research--Methodology
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