Logo Politeknik Seberang Perai

Marketing research : (Record no. 8265)

000 -LEADER
fixed length control field 00815nam a2200229 4500
001 - CONTROL NUMBER
control field 0000005641
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1999####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130131628
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.2
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) M29 1999
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra
250 ## - EDITION STATEMENT
Edition statement 3rd. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, New Jersey :
Name of publisher, distributor, etc Prentice Hall International,
Date of publication, distribution, etc c1999
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 763 p. :
Other physical details ill., photo;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Total Renewals Date checked out Total Checkouts Damaged status Barcode Shelving location Current Location Full call number
2010-07-12Perpustakaan Politeknik Seberang Perai0000-00-00 2010-07-12 Book  22012-01-091 0000034118Open ShelfPerpustakaan Politeknik Seberang PeraiHF5415.2.M29 1999
Powered by Koha. Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023