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Six rules for brand revitalization : (Record no. 12028)

000 -LEADER
fixed length control field 01073cam a2200289 a 4500
001 - CONTROL NUMBER
control field 15402935
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140318115048.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080807s2009 xxua g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136043313
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136043317
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.1255
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .L723 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Light, Larry.
9 (RLIN) 896
245 10 - TITLE STATEMENT
Title Six rules for brand revitalization :
Remainder of title learn how companies like McDonald's can re-energize their brands /
Statement of responsibility, etc Larry Light and Joan Kiddon.
246 30 - VARYING FORM OF TITLE
Title proper/short title Brand revitalization
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Wharton School Pub.,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 218 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element McDonald's Corporation
Form subdivision Case studies.
9 (RLIN) 897
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
General subdivision Management.
9 (RLIN) 898
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 899
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product life cycle.
9 (RLIN) 900
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kiddon, Joan,
Dates associated with a name 1949-
9 (RLIN) 901
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0826/2008034733.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Cost, normal purchase price Date last borrowed Total Checkouts Shelving location Damaged status Barcode Current location Full call number
2010-08-16Perpustakaan Politeknik Seberang Perai0000-00-00 2010-01-26 Book  88.962010-10-061Open Shelf 0000047519Perpustakaan Politeknik Seberang PeraiHF5415.1255 L723 2009
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