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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /

by Light, Larry; Kiddon, Joan.
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Description: xx, 218 p. : ill. ; 24 cm.ISBN: 0136043313; 9780136043317.Other title: Brand revitalization.Subject(s): McDonald's Corporation -- Case studies | Branding (Marketing) -- Management | Brand name products -- Management | Product life cycleOnline resources: Table of contents only
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Location Call number Status Date due
Open Shelf HF5415.1255 L723 2009 (Browse shelf) Available

Includes bibliographical references and index.

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