000 -LEADER |
fixed length control field |
01257cam a2200301 a 4500 |
001 - CONTROL NUMBER |
control field |
ocm41273165 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
PSP |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20050418150634.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050418s2000 maua | 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073656453 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071168303 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PSP |
Transcribing agency |
PSP |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
M29474 2000 |
245 00 - TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc |
Eric N. Berkowitz ... [et al.] |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
Irwin/McGraw-Hill, |
Date of publication, distribution, etc |
2000. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxii, 736p. : |
Other physical details |
ill. ; |
Dimensions |
29cm. |
Accompanying material |
1 CD-ROM (4 3/4 in.). |
490 0# - SERIES STATEMENT |
Series statement |
Irwin/McGraw-Hill series in marketing. |
500 ## - GENERAL NOTE |
General note |
Series statement from CIP data. |
500 ## - GENERAL NOTE |
General note |
"International edition"--Cover. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
700 11 - ADDED ENTRY--PERSONAL NAME |
Personal name |
Berkowitz, Eric N. |
9 (RLIN) |
5024 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |