The essence of marketing research / (Record no. 2192)

000 -LEADER
fixed length control field	01141nam a2200265 4500
001 - CONTROL NUMBER
control field	0000002307
003 - CONTROL NUMBER IDENTIFIER
control field	0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100521s1991####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0132848295
040 ## - CATALOGING SOURCE
Original cataloging agency	PSP
Transcribing agency	PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5415.2
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	C47 1991
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Chisnall, Peter M.
245 14 - TITLE STATEMENT
Title	The essence of marketing research /
Statement of responsibility, etc	Peter M. Chisnall
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	Prentice Halll,
Date of publication, distribution, etc	1991.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 211 p.:
Other physical details	ill.;
Dimensions	23 cm.
490 0# - SERIES STATEMENT
Series statement	Prentice Hall essence of management series
500 ## - GENERAL NOTE
General note	Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme

Holdings
Price effective from	Permanent Location	Date last seen	Date acquired	Koha item type	Date checked out	Total Checkouts	Shelving location	Barcode	Current Location	Full call number
2010-06-15	Perpustakaan Politeknik Seberang Perai	2022-02-04	2010-06-15	Book			Reference	0000021718	Perpustakaan Politeknik Seberang Perai	HF5415.2.C47 1991
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book			Open Shelf	0000021719	Perpustakaan Politeknik Seberang Perai	HF5415.2.C47 1991
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	2011-07-13	1	Open Shelf	0000021720	Perpustakaan Politeknik Seberang Perai	HF5415.2.C47 1991
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	2011-08-05	1	Open Shelf	0000021721	Perpustakaan Politeknik Seberang Perai	HF5415.2.C47 1991
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book			Open Shelf	0000021722	Perpustakaan Politeknik Seberang Perai	HF5415.2.C47 1991