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Customer behavior: building marketing strategy / (Record no. 3623)

000 -LEADER
fixed length control field 00907nam a2200289 4500
001 - CONTROL NUMBER
control field 0000010232
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150320082742.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2007####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073101370
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.33 U6C653 2007
245 10 - TITLE STATEMENT
Title Customer behavior: building marketing strategy /
Statement of responsibility, etc Delbert I. Hawkins...[et al]
250 ## - EDITION STATEMENT
Edition statement 10th.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv; 790p. :
Other physical details ill.;
Dimensions 26cm.
336 ## - CONTENT TYPE
Source rdacontent
337 ## - MEDIA TYPE
Source rdamedia
338 ## - CARRIER TYPE
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index and Cd rom
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States
9 (RLIN) 2596
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States
General subdivision Case studies
9 (RLIN) 2598
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market surveys
Geographic subdivision United States
9 (RLIN) 2597
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins, Delbert I.
9 (RLIN) 11710
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book with CD
Source of classification or shelving scheme
Holdings
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current location Full call number
2010-06-15Perpustakaan Politeknik Seberang Perai2022-02-04 2010-06-15 Book with CD0000041689  Reference Perpustakaan Politeknik Seberang PeraiHF5415.33 U6C653 2007
2015-03-10Perpustakaan Politeknik Seberang Perai2015-03-10 2010-06-15 CD-ROMCD 001302  Audio Visual/Electronic Resource Perpustakaan Politeknik Seberang PeraiHF5415.33 U6C653 2007
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