000 -LEADER |
fixed length control field |
00907nam a2200289 4500 |
001 - CONTROL NUMBER |
control field |
0000010232 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150320082742.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100521s2007####nyu###########001#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073101370 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PSP |
Transcribing agency |
PSP |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.33 U6C653 2007 |
245 10 - TITLE STATEMENT |
Title |
Customer behavior: building marketing strategy / |
Statement of responsibility, etc |
Delbert I. Hawkins...[et al] |
250 ## - EDITION STATEMENT |
Edition statement |
10th.ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv; 790p. : |
Other physical details |
ill.; |
Dimensions |
26cm. |
336 ## - CONTENT TYPE |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes index and Cd rom |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States |
9 (RLIN) |
2596 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States |
General subdivision |
Case studies |
9 (RLIN) |
2598 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market surveys |
Geographic subdivision |
United States |
9 (RLIN) |
2597 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Delbert I. |
9 (RLIN) |
11710 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Item type |
Book with CD |
Source of classification or shelving scheme |
|