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Customer behavior: building marketing strategy /

by Hawkins, Delbert I.
Publisher: New York : McGraw-Hill/Irwin, 2007Edition: 10th.ed.Description: xxiv; 790p. : ill.; 26cm.ISBN: 0073101370 .Subject(s): Consumer behavior -- United States | Consumer behavior -- United States -- Case studies | Market surveys -- United States
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Location Call number Status Date due
Reference HF5415.33 U6C653 2007 (Browse shelf) Available
Audio Visual/Electronic Resource HF5415.33 U6C653 2007 (Browse shelf) Available

Includes index and Cd rom

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