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Marketing knowledge management : (Record no. 9567)

000 -LEADER
fixed length control field 01320cam a22002654a 4500
001 - CONTROL NUMBER
control field 14369446
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140401165234.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060508s2006 XXKa | b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1845429079 (hardcover) :
Terms of availability RM325.09
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781845429072 (hardcover)
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .T845 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Troilo, Gabriele.
9 (RLIN) 141
245 10 - TITLE STATEMENT
Title Marketing knowledge management :
Remainder of title managing knowledge in market oriented companies /
Statement of responsibility, etc Gabriele Troilo.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cheltenham, UK ;
-- Northampton, MA :
Name of publisher, distributor, etc Edward Elgar,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 193 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 163-187) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 135
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Knowledge management.
9 (RLIN) 143
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 7312
General subdivision
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0613/2006014937.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Holdings
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Cost, normal purchase price Collection code Damaged status Barcode Shelving location Current location Full call number
2010-07-14Perpustakaan Politeknik Seberang Perai2022-02-04Not For Loan2010-07-14 Book  325.09Non Fiction 0000048553ReferencePerpustakaan Politeknik Seberang PeraiHF5415.13 T845 2006
2010-07-14Perpustakaan Politeknik Seberang Perai0000-00-00 2010-07-14 Book  325.09Non Fiction 0000048554Open ShelfPerpustakaan Politeknik Seberang PeraiHF5415.13 T845 2006
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