000 -LEADER |
fixed length control field |
01320cam a22002654a 4500 |
001 - CONTROL NUMBER |
control field |
14369446 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140401165234.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060508s2006 XXKa | b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1845429079 (hardcover) : |
Terms of availability |
RM325.09 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781845429072 (hardcover) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PSP |
Transcribing agency |
PSP |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.T845 2006 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Troilo, Gabriele. |
9 (RLIN) |
141 |
245 10 - TITLE STATEMENT |
Title |
Marketing knowledge management : |
Remainder of title |
managing knowledge in market oriented companies / |
Statement of responsibility, etc |
Gabriele Troilo. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Cheltenham, UK ; |
-- |
Northampton, MA : |
Name of publisher, distributor, etc |
Edward Elgar, |
Date of publication, distribution, etc |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 193 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 163-187) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
135 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Knowledge management. |
9 (RLIN) |
143 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
7312 |
General subdivision |
|
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0613/2006014937.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |