Marketing knowledge management : managing knowledge in market oriented companies /
by
Troilo, Gabriele
.
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006Description: xvii, 193 p. : ill. ; 25 cm.ISBN: 1845429079 (hardcover) :; 9781845429072 (hardcover).Subject(s): Marketing -- Management | Knowledge management | Marketing --Online resources: Table of contents only
Contents:
Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function.
| Location | Collection | Call number | Status | Date due |
|---|---|---|---|---|
| Reference | Non Fiction | HF5415.13 T845 2006 (Browse shelf) | Not For Loan | |
| Open Shelf | Non Fiction | HF5415.13 T845 2006 (Browse shelf) | Available |
Includes bibliographical references (p. 163-187) and index.
Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function.
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