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Business marketing strategy : concepts and applications /

by Rangon, Kasturi.
Series: The Irwin series in marketing.Publisher: Chicago : Irwin, 1995Description: 354p. : ill; 24cm.ISBN: 025616910 .Subject(s): Inclustrial marketing -- management | Product managment
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Location Collection Call number Status Date due
Open Shelf HF5415.13 R269 1995 (Browse shelf) Available
Reference Reference HF5415.13 R269 1995 (Browse shelf) Not For Loan
Open Shelf HF5415.13 R269 1995 (Browse shelf) Available
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HF5415.13.P962 1996 Marketing management : HF5415.13.P962 1996 Marketing management : HF5415.13.P962 1996 Marketing management : HF5415.13 R269 1995 Business marketing strategy : HF5415.13 S898 2007 Strategic marketing and the future of consumer behaviour : HF5415.13 T845 2006 Marketing knowledge management : HF5415.13 W776 2007 Marketing management /

Includes bibiographical refrences and index.

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