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The management and marketing of services /

by Mudie, Peter; Cottam, Angela.
Publisher: Oxford ; Boston : Butterworth Heinemann, 1999Edition: 2nd ed.Description: x, 306 p. : ill. ; 24 cm.ISBN: 0750635940.Subject(s): Service industries -- Management | Service industries -- MarketingOnline resources: Table of contents | Publisher description
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Location Call number Status Date due
Reference HD9980.5 M83 1999 (Browse shelf) Available
Open Shelf HD9980.5 M83 1999 (Browse shelf) Available
Open Shelf HD9980.5 M83 1999 (Browse shelf) Available
Open Shelf HD9980.5 M83 1999 (Browse shelf) Available

Includes bibliographical references and index.

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