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Principles of service marketing and management
by Lovelock, Christopher;
Wright, Lauren.
Publisher: Upper Saddle River : Prentice Hall, c1999Availability: Copies available for loan: [HD9981.5.L68 1999 ] (2).
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Services marketing : a strategiec approach
by Goncalves, Karen P.
Publisher: Upper Saddle River : Prentice Hall, c1998Availability: Copies available for loan: [HD9981.5.G66 1998 ] (3).
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Services marketing : Australia and New Zealand
by Lovelock, Christopher H;
Patterson, Paul G;
Walker, Rhett H.
Publisher: Upper Saddle River,NJ : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.122.L68 1998 ] (3).
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The management and marketing of services
by Mudie, Peter;
Cottam, Angela.
Edition: 2nd ed.Publisher: Oxford ; Boston : Butterworth Heinemann, 1999Online Access: Table of contents | Publisher description Availability: Copies available for loan: [HD9980.5 M83 1999] (4).
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Services marketing
by Kurtz, David L;
Clow, Kenneth E.
Publisher: New York, NY : J. Wiley & Sons, c1998Online Access: Contributor biographical information | Publisher description | Table of Contents Availability: Copies available for loan: [HD9980.5 K87 1998] (3).
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Managing services marketing : text and readings
by Bateson, John E. G;
Hoffman, K. Douglas.
Edition: 4th ed.Publisher: Fort Worth : Dryden Press, c1999Availability: Copies available for loan: [HD9980.5 .B38 1999] (3).
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