Consumer behavior : building marketing strategy /
by
Hawkins, Del I
; Best, Roger J; Coney, Kenneth A.
Series: The Irwin/McGraw-Hill series in marketing.Publisher: Boston, Mass. : McGraw-Hill, 1998Edition: 7th ed.Description: xxv, 760 p. : ill. (some col.) ; 26 cm. + 1 computer disk (3 1/2 in.).ISBN: 0256218951 (international ed.).Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studies
| Location | Call number | Status | Date due |
|---|---|---|---|
| Open Shelf | HF5415.33 .U6 .H38 1998 (Browse shelf) | Available | |
| Open Shelf | HF5415.33.U6 H38 1998 (Browse shelf) | Available | |
| Open Shelf | HF5415.33.U6 H38 1998 (Browse shelf) | Available | |
| Reference | HF5415.33.U6 H38 1998 (Browse shelf) | Available | |
| Open Shelf | HF5415.33.U6 H38 1998 (Browse shelf) | Available |
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| HF5415.32.S6 1999 Consumer behavior : | HF5415.32.S6 1999 Consumer behavior : | HF5415.33.U6 H38 1998 Consumer behavior : | HF5415.33.U6 H38 1998 Consumer behavior : | HF5415.33.U6 H38 1998 Consumer behavior : | HF5415.33 .U6 .H38 1998 Consumer behavior : | HF5415.35 .S65 1997 Marketing : |
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
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