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Business marketing management : a strategic view of industrial and organizational markets /

by Hutt, Michael D; Speh, Thomas W.
Publisher: Fort Worth : Dryden Press, c1998Edition: 6th ed.Description: xxix, 777 p. : ill. ; 25 cm.ISBN: 0030206332.Subject(s): Industrial marketing -- Management -- Case studiesOnline resources: Table of contents
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Reference HF5415.13 .H87 1998 (Browse shelf) Available
Open Shelf HF5415.13 .H87 1998 (Browse shelf) Available
Open Shelf HF5415.13.H87 1998 (Browse shelf) Available
Open Shelf HF5415.13.H87 1998 (Browse shelf) Available
Reference HF5415.13.H87 1998 (Browse shelf) Available
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HF5415.13 .D477 1996 The Marketing Planning Workbook : HF5415.13.F64 1999 Introduction to marketing / HF5415.13.F64 1999 Introduction to marketing / HF5415.13.H87 1998 Business marketing management : HF5415.13 .J35 1996 Marketing Planning & Strategy / HF5415.13.K64 2000 Marketing management / HF5415.13.K64 2000 Marketing management /

Includes bibliographical references and indexes.

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