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Business market management : understanding, creating, and delivering value /

by Anderson, James C; Narus, James A.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Description: xvii, 430 p. : ill. (some col.) ; 25 cm.ISBN: 0135226570 (alk. paper).Subject(s): Industrial marketing
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Reference HF5415.1263 A53 1999 (Browse shelf) Available
Open Shelf HF5415.1263 A53 1999 (Browse shelf) Available
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HF5415.123 S55 2007 Integrated marketing communications in advertising and promotion / HF5415.123.Y468 1998 Integrated marketing communications : HF5415.1255 L723 2009 Six rules for brand revitalization : HF5415.1263 A53 1999 Business market management : HF5415.1265 .B53 1996 Cybermarketing : HF5415.1265 .B53 1996 Cybermarketing : HF5415.1265 .B53 1996 Cybermarketing :

Includes bibliographical references and index.

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