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Advertising communications & promotion management /

by Rossiter, John R; Percy, Larry; Percy, Larry.
Series: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill Companies, 1997Edition: 2nd ed.Description: xvi, 640 p. ;: ill. ; 26 cm.ISBN: 0071155147; 007053943X; 007053943X (hardcover).Subject(s): Advertising | Communication in marketing | Sales promotion | Advertising | Communication in marketing
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Location Call number Status Date due
Open Shelf HF5821 A293 1996 (Browse shelf) Available
Open Shelf HF5821 A293 1996 (Browse shelf) Available
Open Shelf HF5821 A293 1996 (Browse shelf) Available

Includes bibliographical references.

Includes bibliographical references and index

2005/06 CBEB3318

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