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Advertising promotion : supplemental aspects of intergrated marketing communications
by Shimp, Terence A.
Edition: 5th ed. Publisher: Fort Worth The Dryden Press, 2000Availability: Copies available for loan: [HF5415.I23.S54 2000 ] (3).
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Integrated marketing communications : the holistic approach
by Yeshin, Tony.
Publisher: Oxford : Butterworth Heinemann Availability: Copies available for loan: [HF5415.123.Y468 1998 ] (10).
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Teknologi maklumat & komunikasi
by Abdul razak Hamdan.
Edition: 2nd. ed. Publisher: Kuala Lumpur : McGraw-Hill, 2004Availability: Copies available for loan: [T58.64 T266 2004 ] (5).
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Advertising and promotion:an integrated marketing communications perspective
by Belch, George E;
Belch, Michael A.
Edition: 7th.ed. Publisher: New York : McGraw-Hill, 2007Availability: Copies available for loan: [HF5823 B387 2007 ] (1).
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Integrated marketing communications in advertising and promotion
by Shimp, Terence A.
Edition: 7th.ed Publisher: Australia : Thomson South-Western, 2007Availability: Copies available for loan: [HF5415.123 S55 2007 ] (1).
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Marketing communications policies
by Busch, Rainer;
eidenspinner, Margarete;
Unger, Fritz.
Publisher: New York : Springer, 2007Availability: Copies available for loan: [HF5415.123 B912 2007 ] (2).
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Integrated advertising promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 2nd ed. Publisher: New Delhi : Prentice Hall, 2006Availability: Copies available for loan: [HF5415.123 C648 2006 ] (1). Copies available for reference: [HF5415.123 C648 2006 ] (1 ).
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NegotiatingPublisher: New York : McGraw-Hill, c1996Availability: Copies available for loan: [HF5415.13 N384 1996 ] (3).
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Introduction to marketing communication : an integrated approach
by Burnett, John;
Moriarty, Sandra E. (Sandra Ernst).
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Other title: Introduction to marketing communications; Marketing communications.Availability: Copies available for loan: [HF5415.123 .B87 1998] (3).
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Developing a creative and innovative integrated marketing communications plan : a working model
by Ogden, James R.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Copies available for loan: [HF5415.123 .O37 1998] (3).
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward);
Belch, Michael A;
Belch, George E. (George Edward).
Edition: 4th ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Copies available for loan: [HF5823 .B387 1998] (3), [HF5823.B387 1998 ] (1).
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Advertising communications & promotion management
by Rossiter, John R;
Percy, Larry;
Percy, Larry.
Edition: 2nd ed.Publisher: New York : McGraw-Hill Companies, 1997Availability: Copies available for loan: [HF5821 A293 1996] (3).
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The evolution of integrated marketing communications : the customer-driven marketplace
by Schultz, Don E;
Patti, Charles H;
Kitchen, Philip J.
Availability: Copies available for loan: [HF5415.123 .E96 2011] (1).
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Strategic integrated marketing communications
by Percy, Larry.
Edition: Second EditionAvailability: Copies available for reference: [HF5415.123 .P475 2014] (1 ).
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A;
Andrews, J. Craig.
Edition: NINTH EDITIONAvailability: Copies available for reference: [HF5415.123 .S54 2013] (1 ).
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Integrated marketing communications in advertising and promotion
by Shimp, Terence A.
Edition: 8th ed., International editionAvailability: Copies available for loan: [HF5415.123 .S54 2010] (1).
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Integrated marketing communications
by Chitty, Bill;
Luck, Edwina;
Barker, Nigel;
Valos, Michael;
Shimp, Terence A.
Availability: Copies available for reference: [HF5415.123 .I61 2015] (1 ).
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MARKETING COMMUNICATION : Principles and practice
by Varey, Richard J.
Availability: Copies available for loan: [HF 5415.123 .VAR 2002] (1).
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