Logo Politeknik Seberang Perai
Normal view MARC view ISBD view

Integrated marketing communications in advertising and promotion /

by Shimp, Terence A.
Edition: 8th ed., International edition.Description: xx, 668 pages : colours, illustrations ; 28 cm.ISBN: 9780324665314 (pbk); 0324665318 (pbk).Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing
Tags from this library:
No tags from this library for this title.
Log in to add tags.
    average rating: 0.0 (0 votes)
Location Call number Status Date due
Open Shelf HF5415.123 .S54 2010 (Browse shelf) Available

Includes index

There are no comments for this item.

Log in to your account to post a comment.
Powered by Koha. Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023