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Advertising, promotion, and other aspects of integrated marketing communications /

by Shimp, Terence A; Andrews, J. Craig [author].
Edition: NINTH EDITION.Description: xxii, 729 pages : illustrations (some color) ; 29 cm.ISBN: 9781111580216; 1111580219.Subject(s): Communication in marketing -- Textbooks | Sales promotion -- Textbooks | Advertising -- Textbooks | Direct marketing -- Textbooks
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Location Collection Call number Status Date due
Reference Reference HF5415.123 .S54 2013 (Browse shelf) Not For Loan

Includes index

Bookline Services NO. 12, Jalan Jasa 20,
Taman Medan Pejasa,
46000 Petaling Jaya,
Sebutharga 9 Julai 2015 0000050679 PSP RM1099.85 1 1 Volume

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