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Advertising : principles & practice /

by Wells, William; Burnett, John; Moriarty, Sandra E. (Sandra Ernst).
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Edition: 4th ed.Description: xxi, 731 p. : ill. (some col.) ; 29 cm.ISBN: 0135978815.Subject(s): Advertising
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Location Collection Call number Status Date due
Open Shelf HF5823 .W455 1998 (Browse shelf) Available
Open Shelf HF5823 .W455 1998 (Browse shelf) Available
Open Shelf Non Fiction HF5823 W455 1998 (Browse shelf) Available
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HF5823.M697 1993 Asas periklanan / HF5823.M697 1993 Asas periklanan / HF5823.M697 1993 Asas periklanan / HF5823 .W455 1998 Advertising : HF5823 .W455 1998 Advertising : HF5825.J46 1998 Creative strategy in advertising / HF5825.J46 1998 Creative strategy in advertising /

Includes bibliographical references and index.

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