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Market-based management : strategies for growing customer value and profitability /

by Best, Roger J.
Publisher: Upper Saddle River : Prentice Hall, 2000Edition: 2nd.ed.Description: xxi, 385 p.: ill.; 24 cm.ISBN: 0130145467 .Subject(s): Marketing -- Management
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Location Call number Status Date due
Reference HF5415.13.B46 2000 (Browse shelf) Available
Open Shelf HF5415.13.B46 2000 (Browse shelf) Available
Open Shelf HF5415.13.B46 2000 (Browse shelf) Available

Includes index

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