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Strategic marketing
by Cravens, David W.
Edition: 6th. ed. Publisher: Boston : Irwin MacGraw-Hill, 2000Availability: Copies available for loan: [HF5415.135.C72 2000 ] (4).
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Developing business strategies
by Aaker, David A.
Edition: 5th. ed. Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HD30.28.A23 1998 ] (3).
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Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A.
Edition: 8th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.I35K47 1998 ] (3).
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Marketing management
by Kotler, Philip.
Edition: Milennium edition Publisher: New Jersey Prentice Hall, 2000Availability: Copies available for loan: [HF5415.13.K64 2000 ] (10).
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Marketing
by Kotler, Philip;
Adam, Stewart;
Armstrong, Gary;
Brown, Linden.
Edition: 4th.ed. Publisher: Sydney Prntice Hall, 1998Availability: Copies available for loan: [HF5415.K2944 1998 ] (1). Damaged (1).
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Marketing logistics
by Christopher, Martin.
Publisher: Oxford : Butterworth-Heinemann, 1997Availability: Copies available for loan: [HF5415.13.C538 1997 ] (5).
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Marketing plans : how to prepare them, how to use them
by McDonald, Malcolm.
Edition: 4th ed. Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Copies available for loan: [HF5415.13.M369183 1995 ] (5).
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The portable MBA in marketing
by Schewe, Charles D;
Hiam, Alexander Watson.
Edition: 2nd ed. Publisher: New York : John Wiley & Sons, 1998Availability: Copies available for loan: [HF5415.13.H47.S314 1998 ] (2). Copies available for reference: [HF5415.13.H47.S314 1998] (1 ).
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Concurrent marketing : integrated product, sales and sevices
by Cespedes, Frank V.
Publisher: Boston : Harvard Business School Press, 1995Availability: Copies available for loan: [HF5415.13.C468 1995 ] (3).
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Marketing strategy : planning and implementation
by Walker, Orville C., Jr;
Boyd, Harper W. Boyd;
Larreche, Jean-Claude.
Edition: 3rd.ed. Publisher: Boston : McGraw-Hill, 1999Availability: Copies available for loan: [HF5415.13.W249 1999 ] (11).
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Marketing research : an applied approach
by Kinnear, Thomas C;
Taylor, James R.
Edition: 5th.ed. Publisher: New York : McGraw-Hill, 1996Availability: Copies available for loan: [HF5415.2.K53 1996 ] (5).
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Marketing management : analysis, planning, implementation, and control
by Kotler, Philip.
Edition: Millennium ed. Publisher: Upper Saddle River : Prentice Hall, 2000Availability: Copies available for loan: [HF5415.13.K64 2000 ] (8).
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Marketing management
by Dickson, Peter R.
Edition: 2nd. ed. Publisher: Fort Worth, Florida The Dryden Press, 1997Availability: Copies available for loan: [HF5414.13.D48 1997 ] (5).
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Market-based management : strategies for growing customer value and profitability
by Best, Roger J.
Edition: 2nd.ed. Publisher: Upper Saddle River : Prentice Hall, 2000Availability: Copies available for loan: [HF5415.13.B46 2000 ] (3).
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Principles of service marketing and management
by Lovelock, Christopher;
Wright, Lauren.
Publisher: Upper Saddle River : Prentice Hall, c1999Availability: Copies available for loan: [HD9981.5.L68 1999 ] (2).
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Marketing management : a strategic approach with a global orientation
by Boyd, Harper W.,Jr;
Larreche, Jean-Claude;
Walker, Orville C.
Edition: 3rd ed. Publisher: Boston : Irwin McGraw-Hill, 1998Availability: Copies available for loan: [HF5415.13.B669 1998 ] (6).
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Basic marketing
by Zikmund, William G;
d' Amico, Micheal.
Publisher: St. Paul, Minneapolis West Publishing, c1996Availability: Copies available for loan: [HF5415.Z528 1996 ] (4).
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Competitive marketing : a strategic apporach
by O'Shaughnessy, John.
Edition: 3rd.ed. Publisher: London : Routledge, 1984Availability: Copies available for loan: [HF5415.13.O78 1984 ] (5).
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Strategic marketing management for the Pacific Region
by Cravens, David W;
Merrilees, Bill;
Walker, Rhett H.
Publisher: Sydney McGraw-Hill, 2000Availability: Copies available for loan: [HF5415.129.C898 2000 ] (1).
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Data mining your Website
by Mena, Jesus.
Publisher: Boston : Focal Press, c1999Availability: Copies available for loan: [HD30.2.M455 1999 ] (1).
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