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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /

by Kim, W. Chan; Mauborgne, Renee.
Description: xi, 322 pages. : 24 cm. Illustrations.ISBN: 9780316314046.Subject(s): New products | Market segmentation
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Location Collection Call number Status Date due
Open Shelf Fiction HF5415.153 .K49 2017 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Open Shelf Close shelf browser
HF5415.135.M39 1992 The marketing game / HF5415.135 S163 2001 Sales management : HF5415.15.B353 1999 Product strategy and management / HF5415.153 .K49 2017 Blue ocean shift : HF5415.153 K53 2005 Blue ocean strategy : HF5415.153 P35 1996 The PDMA handbook of new product development / HF5415.153 P35 1996 The PDMA handbook of new product development /

Includes bibliographical references (p. 305-307) and index.

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