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Product strategy and management /

by Baker, Micheal; Hart, Susan.
Publisher: London : Prentice Hall Europe, 1999Description: ix, 507 p.: ill.; 24 cm.ISBN: 0130653683 .Subject(s): New products -- Management -- Case studies | Product management
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Reference HF5415.15.B353 1999 (Browse shelf) Available
Open Shelf HF5415.15.B353 1999 (Browse shelf) Available
Reference HF5415.15.B353 1999 (Browse shelf) Available
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HF5415.153 K53 2005 Blue ocean strategy : HF5415.153 P35 1996 The PDMA handbook of new product development / HF5415.153 P7484 2008 Product development : HF5415.15.B353 1999 Product strategy and management / HF5415.15.M67 1998 Eating the big fish : HF5415.17.W4 1998 Devide and conquer : HF5415.1.B4155 2007 Marketing:principles and perspectives /

Includes bibliography and index

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