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Essentials of marketing : A global-managerial approach /

by Perreault, William D; McCarthy, E. Jerome.
Publisher: Boston : McGraw-Hill, 2006Edition: 10th.ed.Description: xl; 638p. : ill.; 28cm.ISBN: 0073049204 .Subject(s): Marketing
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Location Call number Status Date due
Reference HF5415.M378 2006 (Browse shelf) Available
Audio Visual/Electronic Resource HF5415.M378 2006 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Reference Close shelf browser
HF5415 .K6314 1999 Principles of marketing / HF5415 .K96 2015 CONTEMPORARY MARKETING / HF5415 M29474 2000 Marketing / HF5415.M378 2006 Essentials of marketing : HF5415.P29 2000 Application in basic marketing : HF5415 .P947 2016 Marketing 2016 / HF5415.R3242 1998 Analysis for strategic marketing /

Includes bibliographical references,index and Cd rom

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