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Strategic marketing : An applied perspektive /

by Alsem, Karel Jan.
Publisher: Boston : McGraw-Hill,Irwin, 2007Description: xi; 324p. : ill.; 26cm.ISBN: 0073025860 .Subject(s): Marketing -- Management
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Reference R HF5415.13 A435 2007 (Browse shelf) Available
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R HD58.6 L49 2006 Negotiation / R HD58.7 D36 2007 Organizational behavior:human behavior at work / R HD2326.W349 2007 Industrial organization : R HF5415.13 A435 2007 Strategic marketing : R HF5549.188 2007 Human Resource management / R HF5549.5.C6H688 1999 Modern human relations at work / R HF5549 C2975 2006 Managing human resource:productivity,quality of work life,profits /

Includes index

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