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Advertising: principles and practice /

by Wells, William; Moriarty, Sandra; Burnett, John.
Publisher: New Jersey : Upper Saddle River, 2000Edition: 5th. ed.Description: xvii, 562p. : ill; 27 cm.ISBN: 0130835714 .Subject(s): Advertising
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Open Shelf HF5823.W455 2000 (Browse shelf) Available
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HF5823 T27 1998 Advertising and sales promotion strategy / HF5823 T27 1998 Advertising and sales promotion strategy / HF5823 W455 1998 Advertising : HF5823.W455 2000 Advertising: HF5823.W455 2000 Advertising : HF5823.W455 2000 Advertising : HF5823.W455 2000 Advertising :

Includes bibliographical reference and index

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