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Product development : a structured approach to consumer product development, design and manufacture /

by Mital, Anil.
Publisher: Oxford : Elsevier, 2008Description: xviii;425p. : ill.; 27cm.ISBN: 9780750683098 .Subject(s): New products -- Management | New products -- Marketing | Strategic planning
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Reference HF5415.153 P7484 2008 (Browse shelf) Available
Open Shelf HF5415.153 P7484 2008 (Browse shelf) Available
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HF5415.13 W776 2007 Marketing management / HF5415.153 K53 2005 Blue ocean strategy : HF5415.153 P35 1996 The PDMA handbook of new product development / HF5415.153 P7484 2008 Product development : HF5415.15.B353 1999 Product strategy and management / HF5415.15.M67 1998 Eating the big fish : HF5415.17.W4 1998 Devide and conquer :

Includes bibliographical references and index

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