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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

by Kim W. Chan; Mauborgne, Renee.
Publisher: USA : HBS Press, 2005Description: xv;190p. : ill.; 24cm.ISBN: 9781625274496.Subject(s): Market segmentation | New products
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Location Call number Status Date due
Open Shelf HF5415.153 K53 2005 (Browse shelf) Available
Reference HF5415.153 K53 2005 (Browse shelf) Available
Open Shelf HF5415.153 K53 2005 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Reference Close shelf browser
HF5415.13 T845 2006 Marketing knowledge management : HF5415.13.W249 1999 Marketing strategy : HF5415.13 W776 2007 Marketing management / HF5415.153 K53 2005 Blue ocean strategy : HF5415.153 P35 1996 The PDMA handbook of new product development / HF5415.153 P7484 2008 Product development : HF5415.15.B353 1999 Product strategy and management /

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