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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

by Kim W. Chan; Mauborgne, Renee.
Publisher: USA : HBS Press, 2005Description: xv;190p. : ill.; 24cm.ISBN: 9781625274496.Subject(s): Market segmentation | New products
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Open Shelf HF5415.153 K53 2005 (Browse shelf) Available
Reference HF5415.153 K53 2005 (Browse shelf) Available
Open Shelf HF5415.153 K53 2005 (Browse shelf) Available
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HF5415.13 S898 2007 Strategic marketing and the future of consumer behaviour : HF5415.13 T845 2006 Marketing knowledge management : HF5415.13 W776 2007 Marketing management / HF5415.153 K53 2005 Blue ocean strategy : HF5415.153.P35 1996 The PDMA handbook of new product development / HF5415.153 P7484 2008 Product development : HF5415.153 T485 2007 Managing product and service development :

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