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Services marketing : Australia and New Zealand /

by Lovelock, Christopher H; Patterson, Paul G; Walker, Rhett H.
Publisher: Upper Saddle River,NJ : Prentice Hall, 1998Description: xi,570p. : ill.; 25 cm.ISBN: 0724811230 .Subject(s): Customer services -- New Zealand -- Marketing | Customer servicesx -- Australia -- Marketing | Service industries -- New Zealand -- Marketing | Services industries -- Australia -- Marketing
List(s) this item appears in: DPM
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Location Call number Status Date due
Open Shelf HF5415.122.L68 1998 (Browse shelf) Available
Open Shelf HF5415.122.L68 1998 (Browse shelf) Available
Open Shelf HF5415.122.L68 1998 (Browse shelf) Available
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HF5414.S878 1996 Sales and marketing HF5415.122.L68 1998 Services marketing : HF5415.122.L68 1998 Services marketing : HF5415.122.L68 1998 Services marketing : HF5415.122.M367 1992 Crisis marketing : HF5415.123.B87 1997 Introduction to marketing communication : HF5415.123.B87 1997 Introduction to marketing communication :

Includes bibliographical reference and index

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