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Services marketing : a strategic approach /

by Goncalves, Karen P.
Publisher: Upper Saddle River,NJ : Prentice Hall, 1998Description: xiii,225p. : ill.; 24 cm.ISBN: 0139548920 .Subject(s): Services industries -- United States -- Marketing | Services industries -- United States -- Marketing -- Case studies
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Location Call number Status Date due
Open Shelf HD9981.5.G66 1998 (Browse shelf) Available
Open Shelf HD9981.5.G66 1998 (Browse shelf) Available
Open Shelf HD9981.5.G66 1998 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Open Shelf Close shelf browser
HD9980.5.S4217 2000 Service management and operations / HD9981.5.G66 1998 Services marketing : HD9981.5.G66 1998 Services marketing : HD9981.5.G66 1998 Services marketing : HD9993.E452 L37 1999 Playing for profit : HD9993.E452 L37 1999 Playing for profit : HD9999C715.J65 1993 Mekanik bahan rencam /

Includes bibliographical references and indexes

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