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Mengkaji penerimaan pelanggan terhadap strategi pemasaran yang dijalankan oleh Air Asia
by Norhazita Abdullah.
Edition: Sesi Julai 2004 Publisher: Politeknik Seberang Perai : Jabatan Perdagangan , 2004Availability: Copies available for loan: [HF345 M544 2004 ] (1).
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Flying high with Air Asia ICT
by Shahril Abdul Rahman.
Source: Chip MalaysiaAvailability: Journal/Magazine ArticlesQA75.5
(1)
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Marketing Management
by Yusniza Kamarulzaman;
Nor Khalida Abu.
Edition: Second Edition Availability: Copies available for loan: [HF5415.13 .Y95 2016] (1).
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Strategic marketing
by Cravens, David W.
Edition: 6th. ed. Publisher: Boston : Irwin MacGraw-Hill, 2000Availability: Copies available for loan: [HF5415.135.C72 2000 ] (4).
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Marketing
by Kotler, Philip;
Adam, Stewart;
Armstrong, Gary;
Brown, Linden.
Edition: 4th.ed. Publisher: Sydney Prntice Hall, 1998Availability: Copies available for loan: [HF5415.K2944 1998 ] (1). Damaged (1).
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Strategic marketing management for the Pacific Region
by Cravens, David W;
Merrilees, Bill;
Walker, Rhett H.
Publisher: Sydney McGraw-Hill, 2000Availability: Copies available for loan: [HF5415.129.C898 2000 ] (1).
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Marketing management: knowledge and skills
by Peter, J.Paul;
Donnelly, James H.
Edition: 8th.ed. Publisher: New York : McGraw-Hill/Irwin, 2007Availability: Copies available for reference: [HF5415.13 P387 2007 ] (1 ).
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Global Marketing : Warren J. Keegan [and] Mark C. Green
by Keegan, Warren J;
Grren, Mark C;
Keegan, Warren J.
Publisher: Upper Sadle River, New Jersey : Prentice Hall, c2000Availability: Copies available for loan: [HF1416.K443 2000 ] (1).
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Marketing management : an Asian perspective
by Kotler, Philip.
Publisher: Singapore : Prentice Hall, c2009Availability: Copies available for loan: [HF5415.313 M364 2009] (3).
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Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A.
Edition: 8th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.I35K47 1998 ] (3).
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Marketing plans : how to prepare them, how to use them
by McDonald, Malcolm.
Edition: 4th ed. Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Copies available for loan: [HF5415.13.M369183 1995 ] (5).
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Marketing research : an applied approach
by Kinnear, Thomas C;
Taylor, James R.
Edition: 5th.ed. Publisher: New York : McGraw-Hill, 1996Availability: Copies available for loan: [HF5415.2.K53 1996 ] (5).
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Basic marketing
by Zikmund, William G;
d' Amico, Micheal.
Publisher: St. Paul, Minneapolis West Publishing, c1996Availability: Copies available for loan: [HF5415.Z528 1996 ] (4).
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Global marketing : Foreign entry,local marketing &global management
by Johansson, Johny K.
Edition: 4th.ed. Publisher: Boston : McGraw-Hill, 2006Availability: Copies available for loan: [HF1416 .J63 2006] (1). Copies available for reference: [HF1416.J63 2006 ] (1 ).
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Marketing on a budget
by Jay, Ros.
Publisher: London : Internaltional Thomson Publishing Europe, 1998Availability: Copies available for loan: [HF5415.13.J39 1998] (5).
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Total integrated marketing : breaking the bounds of the function
by Hulbert, James Mac;
Piercy, Nigel F.
Publisher: New York : Free Press, 2003Availability: Copies available for loan: [HF5415 H865 2003 ] (1).
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Essentials of marketing
by Lamb, Charles W;
Hair, Joseph F;
McDaniel, Carl.
Edition: 5th.ed. Publisher: Australia : Thomson South-Western, 2006Availability: Copies available for loan: [HF5415 l2623 2005 ] (3).
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Cases in strategic marketing management : busineaa strategies in muslim countries
by Quelch, John A.
Publisher: New Jersey : Prentice Hall, 2001Availability: Copies available for loan: [HF5415.12 Q45 2000 ] (1).
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Strategic marketing : creating competitive advantages
by West, Douglas;
Ford, John;
Ibrahim, Essam.
Publisher: New York : Oxford University Press, 2006Availability: Copies available for loan: [HF5415.135 .W47 2006 ] (1).
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International marketing : analysis and strategy
by Onkvisit, Sak.
Edition: 3rd. ed. Publisher: New Delhi : Prentice Hall, 2006Availability: Copies available for loan: [HF1416 N58 2006 ] (1).
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