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Consumer behavior
by Mowen, John C;
Minor, Michael.
Edition: 5th. ed. Publisher: Upper Saddle River : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.32.M68 1998 ] (5).
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Customer behavior: building marketing strategy
by Hawkins, Delbert I.
Edition: 10th.ed. Publisher: New York : McGraw-Hill/Irwin, 2007Availability: Copies available for loan: [HF5415.33 U6C653 2007 ] (1). Copies available for reference: [HF5415.33 U6C653 2007 ] (1 ).
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Consumer behavior : building marketing strategy
by Hawkins, Del I;
Best, Roger J;
Coney, Kenneth A.
Edition: 7th ed.Publisher: Boston, Mass. : McGraw-Hill, 1998Availability: Copies available for loan: [HF5415.33 .U6 .H38 1998] (5).
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