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1. Book Principles of service marketing and management

by Lovelock, Christopher; Wright, Lauren.

Publisher: Upper Saddle River : Prentice Hall, c1999Availability: Copies available for loan: [HD9981.5.L68 1999 ] (2). Actions: Add to cart
2. Book Analysis for marketing planning

by Lehmann, Donald R; Winer, Russell S.

Edition: 4th. ed. Publisher: Chicago : Irwin, 1997Availability: Copies available for loan: [HF5415.13.L395 1997 ] (4). Actions: Add to cart
3. Book The PDMA handbook of new product development

by Rosenau, Milton D.

Publisher: New York : John Wiley and Sons, 1996Availability: Copies available for loan: [HF5415.153 P35 1996] (4). Copies available for reference: [HF5415.153 P35 1996] (1 ).
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