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Product development : a structured approach to consumer product development, design and manufacture /

by Mital, Anil.
Publisher: Oxford : Elsevier, 2008Description: xviii;425p. : ill.; 27cm.ISBN: 9780750683098 .Subject(s): New products -- Management | New products -- Marketing | Strategic planning
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Location Call number Status Date due
Reference HF5415.153 P7484 2008 (Browse shelf) Available
Open Shelf HF5415.153 P7484 2008 (Browse shelf) Available

Includes bibliographical references and index

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