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Business market management : understanding, creating, and delivering value /

by Anderson, James C; Narus, James A.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Description: xvii, 430 p. : ill. (some col.) ; 25 cm.ISBN: 0135226570 (alk. paper).Subject(s): Industrial marketing
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Location Call number Status Date due
Reference HF5415.1263 A53 1999 (Browse shelf) Available
Open Shelf HF5415.1263 A53 1999 (Browse shelf) Available

Includes bibliographical references and index.

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