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Product strategy and management /
by
Baker, Micheal
;
Hart, Susan
.
Publisher:
London :
Prentice Hall Europe,
1999
Description:
ix, 507 p.: ill.; 24 cm
.
ISBN:
0130653683 .
Subject(s):
New products -- Management -- Case studies
|
Product management
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HF5415.15.B353 1999 (
Browse shelf
)
Available
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HF5415.15.B353 1999 (
Browse shelf
)
Available
Reference
HF5415.15.B353 1999 (
Browse shelf
)
Available
Includes bibliography and index
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