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Be your own brand : a breakthrough formula for standing out from the crowd /

by McNally, David; Speak, Karl D.
Publisher: San Francisco : Berrett-Koehler Publishers, 2002Description: x;148p. : ill.; 22cm.ISBN: 1576752720 .Subject(s): Brand name products -- Miscellanca | Idetity (psychology)
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Reference BF697 M835 2001 (Browse shelf) Available

Includes bibliographical references and index

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