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Direct marketing management /

by Roberts, Mary Lou; Berger, Paul D.
Publisher: Upper Saddle River,New Jersey : Prentice Hall, 1999Edition: 2nd.ed.Description: xviii,447p. : ill.; 24 cm.ISBN: 013084084X .Subject(s): Direct marketing
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Location Call number Status Date due
Open Shelf HF5414.126.R62 1999 (Browse shelf) Available
Open Shelf HF5414.126.R62 1999 (Browse shelf) Available
Open Shelf HF5414.126.R62 1999 (Browse shelf) Available

Includes bibliographical reference and index

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