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	1.	Essentials of services marketing by Hoffman, K.Douglas; Bateson, John E.G. Publisher: Fort Worth The Dryden Press, 1997Availability: Copies available for loan: [HD9980.5.H644 1997 ] (3). Actions: Add to cart (remove)
	2.	Managing services marketing : text and readings by Bateson, John E. G; Hoffman, K. Douglas. Edition: 4th ed.Publisher: Fort Worth : Dryden Press, c1999Availability: Copies available for loan: [HD9980.5 .B38 1999] (3). Actions: Add to cart (remove)