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Strategic marketing
by Cravens, David W.
Edition: 6th. ed. Publisher: Boston : Irwin MacGraw-Hill, 2000Availability: Copies available for loan: [HF5415.135.C72 2000 ] (4).
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Application in basic marketing : clippings from the popular business press
by Perreault, Jr., William D;
Carthy, Jerome Mc.
Publisher: Boston : Irwin McGraw-Hill, 2000Availability: Copies available for loan: [HF5415.P29 2000 ] (3).
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Marketing management : a strategic approach with a global orientation
by Boyd, Harper W.,Jr;
Larreche, Jean-Claude;
Walker, Orville C.
Edition: 3rd ed. Publisher: Boston : Irwin McGraw-Hill, 1998Availability: Copies available for loan: [HF5415.13.B669 1998 ] (6).
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Strategic marketing : An applied perspektive
by Alsem, Karel Jan.
Publisher: Boston : McGraw-Hill,Irwin, 2007Availability: Copies available for loan: [R HF5415.13 A435 2007 ] (1).
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Marketing management: knowledge and skills
by Peter, J.Paul;
Donnelly, James H.
Edition: 8th.ed. Publisher: New York : McGraw-Hill/Irwin, 2007Availability: Copies available for reference: [HF5415.13 P387 2007 ] (1 ).
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The marketing game
by Mason, Charlotte;
Perreault, William D.
Edition: 2nd.ed. Publisher: Chicago : Irwin McGraw-Hill, 1992Availability: Copies available for loan: [HF5415.135.M39 1992 ] (5).
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Analysis for marketing planning
by Lehmann, Donald R;
Winer, Russell S.
Edition: 4th. ed. Publisher: Chicago : Irwin, 1997Availability: Copies available for loan: [HF5415.13.L395 1997 ] (4).
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Marketing research
by Cooper, Donald R;
Schindler, Pamela S.
Publisher: New York : McGraw-Hill/Irwin, 2006Availability: Copies available for loan: [HF5415.2 C66 2006 ] (2).
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Designing and managing the supply chain : concepts, strategies, and case studies
by Simchi-Levi, David;
Kaminsky, Philip;
Simchi-Levi, Edith.
Edition: 3rd ed. Publisher: Boston : McGraw-Hill/Irwin, 2008Availability: Copies available for loan: [HF5415.7 S425 2008] (3). Copies available for reference: [HF5415.7 S425 2008 ] (3 ).
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Consumer Behaviour & Marketing Strategy
by Peter, J.Paul;
Olson, Jerry C.
Edition: 7th edition Publisher: New York : McGraw Hill Irwin, 2005Availability: Copies available for loan: [HF5415.3 P478 2005 ] (2).
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Essentials of marketing research
by Dillon, William R;
Firtle, Neil H;
Madden, Thomas J.
Publisher: Boston : Irwin, 1993Availability: Copies available for loan: [HF5415.2 D537 1993] (4). Copies available for reference: [HF5415.2.D537 1993] (1 ).
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Business marketing strategy : concepts and applications
by Rangon, Kasturi.
Publisher: Chicago : Irwin, 1995Availability: Copies available for loan: [HF5415.13 R269 1995] (2). Copies available for reference: [HF5415.13 R269 1995] (1 ).
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Marketing : the core
by Kerin, Roger A;
Hartley, Steven William;
Rudelius, William.
Edition: 3/e.Publisher: Boston : McGraw-Hill Irwin, 2009Online Access: Table of contents only Availability: Copies available for loan: [HF5415.K39 2009] (1).
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Direct marketing : an integrated approach
by McDonald, William J.
Publisher: Boston : Irwin/McGraw-Hill, 1998Availability: Copies available for loan: [HF415.126.M395 1998 ] (5).
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Marketing
by Berkowitz, Eric N.
Edition: 6th ed.Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: Copies available for loan: [HF5415 M29474 2000] (2). Copies available for reference: [HF5415 M29474 2000] (3 ).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 5th ed.Publisher: Boston : Irwin/McGraw-Hill, c1999Online Access: Publisher description | Table of contents | Contributor biographical information Availability: Copies available for loan: [HF5415.3 .P468 1999] (5).
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Global marketing : foreign entry, local marketing, and global management
by Johansson, Johny K.
Publisher: Chicago : Irwin, c1997Availability: Copies available for loan: [HF1416 .J636 1997] (2). Copies available for reference: [HF1416 .J636 1997] (1 ).
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward);
Belch, Michael A;
Belch, George E. (George Edward).
Edition: 4th ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Copies available for loan: [HF5823 .B387 1998] (3), [HF5823.B387 1998 ] (1).
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